The Segmentation Of NOKIA N70
Demographic segmentation
Age: 17-40 years old
Gender: male n female
Income: Rp.1.200.000;-Rp.2.000.000;
Profesi: min senior high school

The Product Value:

• The main target marketing is youth and employee

• The placement is spread in all city of Indonesia

• The distribution is easy

• The advertisement is attractive advertisement and original advertisement from NOKIA center

Customer Behavior
The customer think that:

• NOKIA N70 is the most popular 3G Phone cellular in Indonesia

• The price of NOKIA N70 is more expensive than other product like Sony Ericson, Samsung,Siemens,etc.

• The key features of NOKIA N70 make the customer choose this product

• NOKIA N70 is easy to get in counter phone celullar and office of NOKIA

Nokia N 70 was introduced on early 2007.

Nokia was dominated almost 50% the sales of mobile phone in Indonesia. Especially mid-end consumer.

Nokia has a competitor like sony ericsone,samsung,motorola,etc. who have same special quality.For example :

	N70	K550i
Camera	2 MP	2MP
Video call	VGA	-
Price	Rp.1.600.000,00	Rp.1.500.000,00
Radio,MP3	Yes	Yes
Talk time	3h 30min	2h 50min
Weight	126 g	131 g

Key features

• Phone Design Non bar

• Bluetooth, v2.0

• Colour Screen TFT, 256K colors

• Display size 176 x 208 pixels, 35 x 41 mm

• Dimensions (LxWxD in mm) 108.8 x 53 x 21.8 mm, 95.9 cc

• MP3 Player

• Messaging SMS, MMS, EMail, Instant Messaging

• Radio

• Ringing Tone Polyphonic (64 channels), Monophonic, MP3, True Tones

• Standby time Up to 265 h

• Talktime Up to 3 h 30 min

• WAP Enabled WAP 2.0/xHTML, HTML

• Weight 126 g

• Memory Expansion RS-DV-MMC, 64 MB card included, hotswap

• Video Support

• USB Port , Pop-Port

• Email

• Camera Lens Type 2 MP, 1600x1200 pixels, video, flash,secondary video call VGA camera