The Segmentation Of NOKIA N70
Demographic segmentation
Age: 17-40 years old
Gender: male n female
Income: Rp.1.200.000;-Rp.2.000.000;
Profesi: min senior high school

The Product Value:

• The main target marketing is youth and employee

• The placement is spread in all city of Indonesia

• The distribution is easy

• The advertisement is attractive advertisement and original advertisement from NOKIA center

Customer Behavior
The customer think that:

• NOKIA N70 is the most popular 3G Phone cellular in Indonesia

• The price of NOKIA N70 is more expensive than other product like Sony Ericson, Samsung,Siemens,etc.

• The key features of NOKIA N70 make the customer choose this product

• NOKIA N70 is easy to get in counter phone celullar and office of NOKIA